How do I get my website ranked higher on Google? How do I get my site to rank 1? What should I pay attention to? How much does SEO cost? Is it worth it?
Search Engine Optimization (SEO) is the practice of improving the visibility of websites or web pages in search engines such as Google, Bing, Yahoo, etc. The goal of SEO is to increase traffic from organic searches.
You might have heard about SEO before, but did you know that it’s not always free? SEO costs money, and it takes time and effort to see results. If you want to improve your rankings, you’ll need to invest some cash into paid advertising.
What Is SEO For Family Law Firms?
You’ve heard of SEO (search engine optimization), but do you know what it does or how it works? If you’re looking to get more clients through organic traffic, then you need to understand SEO basics.
SEO stands for Search Engine Optimization. SEO for family law firms involves techniques, tactics, and digital marketing strategies to improve your site’s visibility in search engines like Google, Bing, Yahoo, etc. By using SEO tactics, you increase your chances of being found by potential customers who are searching for your services.
It takes time and effort to rank well in search engines. There are lots of things you can do to optimize your site and attract visitors from search engines. This guide explains the basics of SEO, how SEO for family law firms optimizes websites, and how to get started today.
Technical SEO: How SEO For Family Law Fixes it.
Google won’t display your website in search results if it can’t access it and comprehend it.
A technical assessment of your website will be conducted before any new project by a reliable legal SEO company. This is a task that necessitates a particular skill set that your web developer most likely lacks. Even though your website developer may have claimed that “we do basic SEO when we design a website,” this usually just refers to the installation of a WordPress plugin. It’s possible that they overlooked a few crucial details.
Technical Audit: What does SEO For Family Law Involve?
One could write a book on performing a technical SEO audit of a website. I’m just going to give a high-level overview of some of the things involved with a technical SEO audit.
We have a 77-point technical SEO audit we perform on all our new clients. Here are some examples of what is on it.
#1: No indexing Auto Generated Low-Value Pages
To start, we make sure Google can access the pages we want it to access while preventing it from accessing content we don’t want to show.
For example, WordPress generates a lot of archive pages that add little value to a divorce attorney website. Having dozens of pages of category archives, tag archives, date archives, and author archives on your website that provide no value to the user do not send signals that your website is high quality.
We almost always add a no-index tag to these archives so Google doesn’t waste your crawl budget crawling and indexing them.
#2: Making Sure You’re Delivering the Preferred Version of Your Website
Another example of what goes into a technical audit is to make sure there’s only one version of your website being delivered to Google.
A common mistake we find is that both the www and non-www versions of your website are available. This can cause several issues, including the dilution of link equity from other pages, holding back the potential impact of links earned from other websites.
We may also find that while you have an SSL installed on your website, the non-HTTPS version of your website may still be available.
This means that if someone were to access the non-encrypted version of your website on a coffee shop’s wifi and fill out your contact form, pretty much anyone on that network could easily intercept that person’s personal information.
This is not only an SEO issue but potentially a legal one as well.
If you’re interested in learning more about technical SEO audits, you can read this
What Should You Write About?
Just writing about random topics you think of is going to be a massive waste of time.
There are three boxes a content topic must check off to justify covering it on your blog:
- There must be “purchase intent” behind it. Covering a topic such as “5 tips to make your divorce go smoothly” does not have a clear purchase intent behind it. “A Guide to Adjusting Spousal Support in Pennsylvania” does.
- There must be enough search volume for the keyword in the market you serve. If 5 people search for an esoteric topic related to family law every month, you’re wasting your time.
- It must be of an appropriate level of difficulty to rank for. If a topic has already been covered thoroughly by USA Today and the NY Times, don’t waste your time.
Build Authority and Trustworthiness Through Link Building
Link building is the most difficult part of doing SEO for divorce lawyers.
It is also potentially one of the most impactful.
One of the main factors Google uses in determining the search rank of a page is the number and quality of links to a page, as well as the links going to that page. This system is known as PageRank.
Earning links to your website is a critical part of doing SEO for a divorce lawyer. This section will talk about the three main methods we use for building links for our divorce lawyer clients.
Again, this is not a thorough guide to link building, but you should walk away with an understanding of how we earn links for our clients.
Creating Citable Content -SEO For Family Law
The best way to build links is to do it passively.
Unfortunately, it’s not easy.
Why would a website that doesn’t know you link to you?
Usually, it’s because they’re citing something you wrote to support something they’re writing. Statistics and studies are the most likely way to do this, though this type of content can be extremely time-consuming to produce.
Often you’ll need a very good SEO to identify these opportunities and produce the kind of content that passively earns links.
Guest Posting -SEO For Family Law
A surefire way to earn links is to become a contributor to other websites. At the very least, you’ll earn a link in the author bio. At best, you’ll be able to work links to content on your website through your guest posts.
Guest posting is a time-consuming process:
- You need to find websites relevant to family law.
- You need to find the contact information of the editor.
- You need to pitch the article.
- You need to write the article
- You need to send the article, then follow up to ensure it’s published.
It is very time-consuming. We’ve developed a process for doing this at scale using three different people specialized in different parts of the process. It’s not something you want to do all by yourself.
Broken Link Building-SEO For Family Law
Broken link building is the process of finding dead pages on the web that already have several links, recreating the content, then reaching out to the linking websites to ask them to swap out the link.
It’s even more time-consuming than guest posting, but it can potentially generate tons of links.
Doing broken link building as a part of an SEO plan for divorce lawyers is tricky. It’s hard to find content relevant to divorce or family law that would make sense on a law firm’s blog. We do look for these opportunities for our divorce lawyers, but it is often a non-starter.
All About SEO for Family Law Firms What is SEO for Family Law Firms?
In general, SEO is the process of optimizing a website to rank higher in search engine results. The goal is to increase visibility and organic traffic from searchers who are looking for the goods or services that you offer. Additionally, you should always be trying to help Google connect the searcher to the best result.
There are many different aspects to SEO, but some of the most important factors include the following:
- On-page optimization (keywords, titles, meta descriptions, etc)
- Off-page optimization (backlinks, social signals, etc)
- Technical SEO (site speed, mobile friendliness, indexing, etc)
- Local SEO factors (citations, GMB listing, etc)
- Content marketing (blogging, infographics, videos, etc)
- User experience (design, navigation, calls to action, etc)
As you can see, SEO is a complex and ever-changing field. It’s important to keep up with the latest trends and best practices if you want to stay ahead of the competition. So, how does this all tie into SEO for family law firms specifically? Let’s take a look.
Important Concepts for Family Law SEO
There are a few important concepts that you need to be aware of when it comes to SEO for family law firms.
Content SEO For Family Law
First and foremost, you need to understand that your potential clients are searching for answers to their legal problems. This means that your website needs to be full of helpful, relevant, and keyword-rich content. SEO for family lawyers provides a good opportunity to target additional terms and queries above and beyond the typical “family law attorney” etc.
Your content should be designed to answer common questions that potential clients have. For example, you might write a blog post titled “5 Things You Need to Know Before Filing for Divorce in XYZ State.”
Not only will this help your website rank for relevant keywords, but it will also show potential clients that you’re an authority in your field. This can help build trust and ultimately, land you more clients.
Keyword Opportunities for Family Lawyers in 2022
So, this all makes sense, but what should you write about to get traffic? As I mentioned, your service + location is always a great option, but these can be very competitive keywords sometimes. Additionally, you should also be building out your site with valuable content, not just commercial content.
Here are some good keyword opportunities that someone searching for a family law attorney would likely be searching for online. Provide valuable content that answers questions related to each of these keywords:
- How to find the best family law attorney
- How much does a family law attorney cost
- How to get a court-appointed attorney for family law
- What is contempt of court in family law
- What is to in family law
- How to transfer a family law case to another county
- Is family law the same as divorce law
- Punishment for contempt of court in family court
- Mediator vs lawyer
- Is a mediator better than a lawyer
- Prenups are not just for the rich
- What should a woman ask for in a prenup
Local SEO for Family Law Firms
Another important concept to be aware of is local SEO. If you want potential clients in your area to find your website, you need to make sure that you’re ranking for relevant local keywords as well.
There are a few different ways to optimize your website for local SEO. First, you need to make sure that your Google My Business listing is up-to-date and complete. You should also claim and optimize your listings on other relevant directories, such as Yelp, Avvo, and FindLaw.
In addition, you need to make sure that your website is optimized for local keywords. This means including your city and state in key places. You can also get creative with content marketing and produce blog posts or infographics that are specific to your city or state.
How Much Does SEO For Family Law Cost?
Now that you understand a little bit more about SEO for family law firms, you might be wondering how much it costs.
The truth is, there is no one-size-fits-all answer to this question. The cost of SEO will vary depending on the size of your firm, your location, your budget, and some other factors.
However, some estimates place the average cost of SEO for a family law firm at $500 to $2,000 per month. For larger businesses, the cost can be higher. You won’t typically find pricing lower than this for a quality service which should include monthly content, on-page, and off-page work, technical audits, and more.
In Summary – SEO for Family Law
SEO for family law firms is a complex but important field. If you want to stay ahead of the competition, it’s important to understand the latest trends and best practices in SEO, specifically family law SEO. You should also focus on local SEO if you want potential clients in your area to find your website. Finally, remember that content is key when it comes to SEO for family law firms.
Benefits of SEO for Family Law Attorneys
The benefits of SEO are obvious: increased web traffic, which leads to increased referrals and new clients. Every SEO campaign is different, but SEO for family law lawyers can include everything from simple SEO best practices to more complex strategies.
As an established company, we know the ins and outs of SEO for attorneys. We’ve spent years perfecting SEO best practices that work for family law lawyers at any type of practice, or even solo practitioners.
Having the right SEO agency partner is integral to success. Our SEO experts are true digital marketing professionals who work in-house and possess extensive knowledge of SEO for family law attorneys. We can craft a master strategy specific to your needs.
SEO is not a one-size-fits-all approach, and your SEO strategy should be tailored to your unique practice.
How SEO For Family Law is Different From Other SEO Companies
Divorce is rated as the second-most stressful event that may happen in one’s life, second only to the death of a spouse or child. We understand the time and emotion that goes into hiring a divorce attorney or family law attorney.
That’s why our tone is less righteous and aggressive and more compassionate and patient – we know what your potential clients are looking for.
As a family law attorney, your job is to make this transition as painless and stress-free as possible. Your tone and brand must reflect expertise, honesty, empathy, and persistence. Whoever your client will be, they will rely on you to keep a level head during this tumultuous time in their life.
SEO For Family Law Results
Here are some examples of the amazing SEO work we’ve done for our clients. We’ve brought rankings from multiple pages back in Google search results into top positions. Our carefully strategized content strategy, link building, and consistent fresh material helped one of the clients begin dominating family law terms in their market.
As you can see, these organic rankings have translated to significantly more website traffic for this same Louisiana-based firm. We’ve seen these results time and time again, and we know how to make them work for your family law practice as well.
SEO For Family Law Approach
Legal Content Writing Services -SEO For Family Law
We create SEO-optimized content that includes the important keywords your potential clients are searching for. Our SEO copywriting techniques take into account other websites in your industry and adjust our approach accordingly to ensure we’re producing high-quality, customized SEO content tailored to you and your practice.
We know that Google loves well-written and thorough content. That’s why we make sure that each piece of content on your website “pays its way” so that it is supporting your website and not just sitting there taking up space.
Our evidence-based research relies on data, not assumptions. Each new EverSpark client has a detailed onboarding process where we learn about the preferences of your specific firm. We perform detailed keyword research by cross-referencing several important metrics including volume, keyword difficulty, and competitive density.
Our content is accurate and masterful, and not only answers the questions posed by your potential clients but also allows them to see the people behind the website with our thoughtful and compassionate tone.
Content Quality & Relevance -SEO For Family Law
The only way to stay at the top of Google’s SEO game is to create SEO-optimized content that stays relevant for years, not months. Our SEO content creates value for your readers by providing them with actionable information they can understand and how to move forward with their lives.
We craft SEO-optimized blog posts every month to make sure your family law website has fresh and pertinent content. We also write high-quality unique content every month for lawyers and law firms in the form of FAQs, resources, guides, and case studies.
Our blog topics are highly searched and optimized to find clients in your specific geographical locations, so you aren’t wasting time weeding out non-qualified people. Every article we write is well-researched and backed by facts to give you a tone that is accurate and effective.
Our long-form SEO content educates our readers while delivering value to your SEO campaign. Google loves long-form content because it’s often more comprehensive. Google wants to be sure to guide potential clients to the most informed websites for posed queries, and we are great at making that happen.
Link Building for Lawyers -SEO For Family Law
Once we have an SEO strategy that’s ready to be implemented, it’s time for link building. Link building is the key to increasing the visibility of your website so that it ranks higher in search engines. SEO for family law attorneys requires quality, not quantity. We take our time to create high-quality links every month that provide value to the web page we are currently trying to rank.
We find trustworthy sources where your website can be referenced in the content before we reach out with a compelling pitch. We also perform SEO link audits to check the health of your current SEO campaign to determine what needs improvement, if any at all.
We build links from websites with authority in your industry, but we also consider the most relevant and highest quality websites that our SEO strategies will be reaching. We use tactics such as guest blogging, informational interviews, podcasts, white papers, and press releases.
We are experts at website design for lawyers, so we know how to not only make an attractive website, but one that functions optimally, is mobile-friendly and pays for itself by pulling in organic traffic that turns into new clients for your family law firm.